Framing spaces that drive bookings.
The biggest hotel TikTok mistake is launching with a folder full of pretty videos and nothing that can turn attention into a booking. No pixel. No event tracking. No landing-page plan.
A hotel can spend heavily on a cinematic brand film and still lose the booking before the guest has watched a second of…
A mobile visitor has a 53% probability of abandoning a page that takes more than three seconds to load. Hotel websites…
Most creators treat a neighborhood travel guide video like a casual weekend project: grab a phone, walk down a few…
A hotelier in Lisbon called me last spring, frustrated. She'd been running the same playbook for three years — invite a…
Hotel websites typically convert only 1–2% of visitors into direct bookings. OTAs often convert hotel traffic at 4–6%…
Here’s the truth most hotel marketing agencies won’t tell you: putting a video on your checkout page can be the fastest…
Tourism boards spend more than $2.3 billion annually on digital marketing. A material share of that output opens the…
Let’s kill the romantic idea right now. The magic in hospitality video does not happen when the camera arrives. It…
A destination video budget can look controlled at $10,000 and finish at $18,000 without a single line-item error on the…
A guest has chosen the room, checked the dates, perhaps even pictured the late-afternoon light on your terrace—and then…
I want to start with a confession: three years ago, I would have told every independent hotelier I worked with to hire…
Every hotel wants "viral TikTok energy." Almost none of them want to do the unsexy prep work that actually gets there…